THE IMPACT OF BEHAVIORAL FINANCE ON INVESTMENT DECISIONS
Abstract
The concept of a rational investor is defined as the fact that investing individuals act based on a more fixed and straightforward idea. There are experts in the field of psychology who conduct detailed research on this subject by examining the behavior of individuals investing in Traditional Finance Theories.
As a result of psychologists' studies, it is revealed that individuals who invest have personal biases and tendencies in their investment decisions. In this study, the relationship between behavioral finance and the biases of investing individuals in their investment decisions was reviewed.
As a result of psychologists' studies, it is revealed that individuals who invest have personal biases and tendencies in their investment decisions. In this study, the relationship between behavioral finance and the biases of investing individuals in their investment decisions was reviewed.
Keywords
behavioral finance
investor decision
traditional finance
AI Summary
JEL Classification
G40, G41 
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